WSC Sports — Case Study · Noetic Creative Skip to content

Game-winning
demand.

A precision ABM play — LinkedIn document ads paired with a tailored email nurture — that turned the sports-media industry's decision-makers into qualified pipeline and booked demos.

Services Account-Based Marketing · Paid Social · Email Automation

Industry Sports Content Technology

Client wsc-sports.com ↗

How it works · The explainer that carried the story into the nurture and onto the site

300+qualified leads captured through LinkedIn document ads.

20%engagement rate on the ads — proof of real relevance.

25%conversion from lead to booked demo.

3channels working as one journey: LinkedIn, email, web.

The Brief

WSC Sports turns live sport into AI-generated video. The brief: reach the right rooms in a niche industry — teams, broadcasters and networks — and turn attention into booked demos.

A leading innovator in sports-content technology, WSC wanted to grow awareness and adoption of their AI-powered video platform among sports teams, broadcasters and networks — generating high-quality leads with the people who actually make the call.

Reaching a niche audience takes precision. Our answer: a tightly targeted Account-Based Marketing play, aligning LinkedIn document ads with a tailored email nurture so every touch built trust — from first click to booked demo.

ABM Implementation

Reaching the right decision-makers.

Precision beats reach in a niche industry. We put genuinely useful content in front of exactly the accounts WSC needed.

The LinkedIn document ad — a four-step content strategy for building fandom — LinkedIn document ad · “The 4-step Content Strategy for Building Fandom” — gated behind a contact exchange.

The Challenge

Reaching key decision-makers in sports media with content relevant enough to earn their contact details — and qualify them as real leads.

The Method

Identified high-value accounts — teams, broadcasters and networks across sports media.
Built engaging document ads showcasing the value of WSC's AI-powered platform.
Gated the content behind a contact exchange, so every lead arrived qualified.

Email Nurture

From curious to booked.

Leads don't convert on day one. A multi-step nurture built trust and made the next step obvious.

The nurture email opening on a laptop — Nurture flow · Each email earns the next click.

The Method

Educational content — early emails unpacked WSC's AI capabilities for sports-media pros.
Trust-building — case studies and testimonials to establish credibility.
Call-to-action — personalised messages with tailored incentives to book a demo.

Why it worked

The nurture never restarted the conversation. Every email picked up where the document ad left off, so by the time the demo CTA landed the case had already been made.

The Creative

Built to
stop the scroll.

Awareness, consideration and conversion creative — one consistent voice across LinkedIn, Instagram and Facebook, every asset at the size it shipped in.

Redefine — Instagram — Instagram · Redefine

Soccer AI — Instagram — Instagram · Soccer AI

Vertical content — Instagram — Instagram · Vertical content

Feel the energy — Facebook — Facebook · Feel the energy

Cavs success story — Facebook — Facebook · Cavs success story

Awareness creative — Awareness · AI highlights

Consideration creative — Consideration · Why WSC

Conversion creative — Conversion · Book a demo

Optimised Conversion

One cohesive, frictionless journey.

Consistency across channels and a smooth path from lead to demo were what turned interest into meetings.

WSC Sports key visual — AI-generated highlights in every format — Key visual · The platform lockup that held the look steady across LinkedIn, email and the site.

The Method

Aligned messaging between LinkedIn ads and email to keep trust and relevance high.
Simplified booking with clear calls-to-action and a user-friendly scheduler.
Analytics & adjustments — real-time monitoring to keep tuning for effectiveness.

The Outcome

A cohesive, frictionless user journey lifted conversion at every step, and strengthened WSC's positioning as the cutting-edge solution in sports media.

The Result