CX Gold.
A visual concept that put NICE's AI customer-experience software on the Olympic podium — where the pursuit of gold meets the gold standard in CX.
NICE leads in AI-powered customer experience. The brief: make their software feel like the gold standard — by borrowing the world's biggest stage for excellence.
NICE wanted to ride the global excitement of the Paris Olympic Games to promote their AI CX software, using the high-stakes context of the Olympics to underscore the quality and reliability of the offering — especially with C-level buyers.
The theme, “CX Gold,” drew a straight line between the excellence demanded at Olympic level and the excellence NICE delivers every day. Our job: turn that insight into a captivating, visually striking digital campaign.
Three medals to bring home.
Every campaign needs a scoreboard. These were the outcomes CX Gold was built to win.
Increase brand awareness
Amplify NICE's presence with C-level executives in the CX market by associating with a global event.
Highlight product excellence
Position the AI CX software as the premium choice — aligned with performance, precision and winning gold.
Drive lead generation
Attract prospects looking to enhance their customer experience through innovative AI solutions.
Linking the Olympic spirit to brand values.
One cohesive concept, tying the pursuit of Olympic gold to NICE's pursuit of excellence in customer experience. Four pillars carried it.
Visual metaphors of gold & victory
Imagery built around medals, podiums and the unmistakable language of winning.
Integration with Olympic themes
NICE's branding aligned with the aesthetics and energy of the Paris Games.
Highlighting AI & technology
The software's advanced features shown through striking visuals — made with AI, too.
Engaging storytelling
A narrative connecting the pursuit of Olympic gold to the pursuit of gold-standard CX.
The look of winning.
“CX Gold” was designed to evoke the prestige and aspiration of a gold medal — premium, aspirational, unmistakably NICE.
Unmatched performance“Like Olympic athletes, our AI CX software sets the gold standard in performance and reliability.”
Precision & excellence“Just as every millisecond counts in a race, every interaction matters. NICE makes every touchpoint exceptional.”
Innovation in motion“Experience the future of customer experience with NICE's cutting-edge AI solutions.”
One concept, every surface.
Landing page, paid social, webinar series and motion — each asset shown at the size it shipped in.
Launched with the opening ceremony.
Timed to the start of the Paris Games to ride peak media attention — then optimised live.
Landing page
A dedicated CX Gold page carrying the key visuals, messaging and interactive elements.
Social media blitz
Coordinated posts across every major channel with high-impact visuals and strategic hashtags.
Webinar series
Industry experts on the latest in AI and CX, drawing analogies to Olympic training and competition.
Analytics & adjustments
Engagement, traffic and lead generation monitored throughout for real-time optimisation.
By aligning NICE's software with the values and excitement of the Games, CX Gold conveyed excellence and top performance — lifting brand visibility and positioning the software as the leading choice in CX.
A testament to the power of creative, thematic marketing in achieving business objectives.
The creatives behind the gold.
The tools behind it.
Airtable
Meta
LinkedIn
Google Ads
Looker Studio
HubSpot
Clay
Other Case Studies
