Named accounts.
Real pipeline.
A three-month pilot rebuilt demand around the accounts sales actually cared about—and turned ABM skepticism into an expandable go-to-market motion.
Activity existed.
Trust did not.
AudioCodes had a defined US Tier-1 list, but previous ABM attempts produced unreliable forecasts, soft awareness and little sales confidence.
“ABM” had become broad demand generation with better targeting. The motion needed to be rebuilt around accounts, buyers and demos—not impressions.
Three systems,
one buying signal.
Named accounts first
Media, messaging and measurement aligned to the exact accounts sales prioritized.
Persona delivery
Influ2 reached real buying roles inside each account rather than loose job-title audiences.
Buyer-first creative
Technical feature language became clear business problems, human tone and direct paths to demo.
One motion,
three channels.
Performance made
expansion easy.
Three ways of looking at the same three-month pilot—select any card for the read.
Small team.
Enterprise reach.
The toolsbehind the work.
- Influ2
- LinkedIn Ads
- Google Ads
- HubSpot
- Meta Ads
Bad ABM failed.
Real ABM scaled.
Named accounts, specific buyers, buyer-first creative and clean attribution turned a pilot into a trusted GTM pillar.
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