Credibility, then
pipeline.
In a market held by Oracle, Intuit and SAP, nobody buys an ERP from a brand they have not heard of. So credibility came first.
The snapshot,
up front.
US, Canada and Europe.
Credibility built where it was missing
Space created for a challenger in a market dominated by three incumbents.
Acquisition cost down a third
A 32% reduction in CAC, which is what makes challenger economics work.
Lead generation automated
Funnels feeding marketing automation rather than a manual follow-up queue.
Scaling a B2B pipeline while enhancing credibility in a market dominated by Oracle, Intuit and SAP.
Priority ERP provides scalable, agile, cloud-based business management solutions to small, growing and enterprise-level businesses. The product competes on agility. The category buys on trust.
In a highly competitive market, we worked with Priority to create a space where it could attract new customers across the US, Canada and Europe — which meant treating credibility as an acquisition problem, not a brand one.
Where credibility
gets decided.
Industry by industry: each landing experience answered the specific problem of its vertical before asking for the lead.
On target.
Customised ad creative, landers, forms and follow-up emails for each industry
Discovered and took advantage of gaps in competitors’ acquisition campaigns
Strategised, designed and activated acquisition funnels feeding marketing automation
Challenger
economics.
Against Oracle, Intuit and SAP — the two costs that make challenger economics work.
Credibility is what made the cost side move. Nobody clicks a demo request from a brand they distrust.
Let’s talk
numbers.
The same engagement, seen two ways: what the spend returned, and how much new pipeline it created.
4.4 returned for every 1 spent.
Qualified pipeline grew by 15%.
What seemed like an insurmountable task, Noetic aced. They not only helped us create ad campaigns to increase our credibility in a market dominated by the big guys, but also automated our lead generation. We are getting more high-quality leads than ever before, and have more than doubled our ROI.
SheilaDirector of Marketing, Priority
Tools forthis approach.
Suggested platforms for this project’s channels and workflows, based on comparable case studies.
- Google Ads
- HubSpot
- GA4
- Looker Studio
- GTM
Three incumbents own the default answer. We changed the question.
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