Payton Planar Magnetics — Case Study · Noetic Creative Skip to content

Niche engineers.
Scalable conversations.

A technical outreach engine reached power-supply engineers without turning specialist salespeople into full-time prospectors.

LinkedIn automationCRM integrationPower electronics

Inside PaytonEngineering & manufacturingPayton Group ↗

ServiceLinkedIn automation outreach

IndustryPower electronics

Clientpaytongroup.com ↗

1,740Prospects targeted

20%Connection rate

19%Reply rate

22Qualified leads in 30 days

01 · Engineering the audience

Highly specific.
Hard to scale.

Payton needed a consistent way to reach North American power-supply engineers while keeping its internal team focused on high-value technical conversations.

Targeting schematic

RegionNorth America

PersonaPower-supply engineers

SpecializationPlanar magnetics

1,740Matching prospects identified

02 · Outreach sequence

Automated delivery.
Human handoff.

Identify

Power-supply engineers working with planar magnetics across North America.

Connect

Three sales profiles delivered up to 30 targeted messages per day.

Follow up

A concise three-part sequence refined value proposition, tone and timing.

Route

Replies moved into CRM visibility and immediate technical follow-up.

03 · Sales infrastructure

Nothing lost
in the shuffle.

Payton campaign CRM view — Live CRM view

01 · Custom CRM view

Every reply, visible

Responses, status and follow-up actions stayed visible to the full sales team.

02 · Sales handoff

Technical people, technical work

The system generated openings; specialists took over when conversations became substantive.

Interactive outreach readout

Thirty days.
A stronger pipeline.

1.3%

End-to-end conversionEvery 1,740 prospects targeted returned 22 qualified engineering conversations — with zero added headcount.

The seamless integration with our CRM provided real-time visibility into lead statuses, allowing our sales team to focus on meaningful technical conversations.
Doron Yativ · CEO

Martech Stack