Israeli-American Council — Case Study · Noetic Creative
Noetic CreativeIsraeli-American Council
MessagingCRM automationEmail marketing
Israeli-American Council

One community.
National action.

Messaging, audiences and automation built to move a fast-growing network from attention to participation.

ScopeMessaging · Audience · CRM · Email
Organization25+ offices · 120+ staff
MarketUnited States
+15%Engagement across campaigns
+19%Average order value
+15%Visitor-to-customer conversion
+46%More SQLs, on a lower ad spend
01 · Our challenge

Deliver an efficient message.
At national scale.

The IAC’s connection with its community was crucial. Every campaign needed relevance, a direct call to action and the operational system to carry that action across chapters.

IAC community campaign
Drive to action

Real issues. Real participation.

Campaigns supported the fight against antisemitism, BDS response, Independence Day rallies and the annual IAC Summit.

IAC National Summit stage
Israel. Together.

A sold-out national summit.

The 2019 Summit featured a keynote from then-President Donald Trump — and still sold out using only 65% of its allocated budget.

IAC community
Israeli? American? Israeli-American!

25+ offices. One shared voice.

America's fastest-growing Jewish organization, with 120+ staff — all needing one consistent message.

02 · The method

From problem
to live signal.

01Identify the problem
02Build solutions together
03Evaluate the market
04Activate the plan
05Optimize in real time
Interactive outcome signal

More action.
Less waste.

65%Of allocated summit budget — sold out anyway
Miriam Alpern

Working with Noetic’s team sometimes feels like having an extra hand or leg. They act and feel like an extension of my marketing team and are always overperforming.

Miriam Alpern · VP Marketing, IAC
Suggested Martech Stack

Tools forthis approach.

Suggested platforms for this project’s channels and workflows, based on comparable case studies.

  • HubSpot
  • Klaviyo
  • GA4
  • Zapier
Project summary

One message.
Many communities moving.

A connected campaign system helped the IAC turn national ideas into local action with clearer targeting and stronger conversion.

View published source ↗

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