New seeds,
old markets.
Hazera had new products and existing territories. The question was which channel could introduce one to the other.
Sowing seeds of change.
Hazera provides high-quality seeds to partners worldwide, with a mission of helping people and their communities to flourish. Israel’s top seed developer and manufacturer decided it was ready to introduce its newest products to existing markets.
Our paid search acquisition team worked closely with Hazera to gain a full understanding of the company and its customers — because in this category the customer persona is extremely specific and the search volume is small.
Growing and
blossoming together.
Analysed Hazera’s highly specific customer personas
Leveraged insights from a competitive analysis
Designed visually appealing ads and landing pages for their audience
Made for a
very specific grower.
A narrow persona means the creative cannot hedge. One campaign system connects product story, crop, region and the exact proof a grower is looking for.
A narrow market,
moved.
Brand awareness
+150% lift
New customers
+121% lift
Regional sales
+55% lift
Qualified leads
+15% lift
A narrow market. A precise opportunity.
Hazera aligned audience, message and channel closely enough to turn a small search universe into meaningful commercial movement.
Working as if they were a part of our team, Noetic stepped in to help us advertise to a very niche market. They worked relentlessly on our project, and the outcomes have exceeded our expectations.
VeronicaMarCom Manager, Hazera
Tools forthis approach.
Suggested platforms for this project’s channels and workflows, based on comparable case studies.
- Google Ads
- GA4
- Looker Studio
- Figma
- GTM
Understand the grower and the channel stops being a gamble. It becomes arithmetic.
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