Discover how a leading innovator in sports content technology generated high-quality leads and increased demo bookings with a targeted Account-Based Marketing strategy, combining LinkedIn document ads and tailored email marketing.
ABM
Sports Content Technology
www.wsc-sports.com
WSC Sports, a leading innovator in sports content technology, sought to increase awareness and adoption of their AI-powered video transformation software among sports teams, broadcasters, and networks. Their goal was to generate high-quality leads and drive demo bookings by reaching key decision-makers in the sports media industry.
Leveraged LinkedIn document ads to target high-value accounts, capturing leads by offering insightful content in exchange for contact information.
Designed an email flow to educate and guide leads through the decision-making process, encouraging demo bookings.
Aligned messaging across LinkedIn and email to build trust, increase engagement, and drive conversions from lead to demo booking.
Reaching the right audience in a niche industry like sports media requires precision. WSC Sports needed to target key decision-makers with engaging and relevant content that demonstrated the value of their platform, while capturing high-quality leads effectively.
Noetic Creative developed a targeted ABM strategy using LinkedIn document ads:
captured through document ads.
on LinkedIn ads, showcasing the relevance of the content to the target audience.
of leads ready for nurturing through email campaigns.
To convert leads into demo bookings, WSC Sports needed an effective way to educate and build trust with their audience while encouraging them to take the next step.
Noetic Creative crafted a multi-step email nurture sequence:
from lead to demo booking.
of WSC Sports as a leader in AI-driven sports content.
Maintaining consistency across marketing channels and ensuring a smooth transition from lead generation to demo booking were critical for maximizing conversions.
Noetic Creative optimized the conversion journey:
due to a cohesive and frictionless user journey.
of WSC Sports as a cutting-edge solution for the sports media industry.
Implemented a targeted ABM strategy to attract and engage top-tier prospects for WSC Sports.
Combined LinkedIn document ads with tailored email marketing to drive actionable interest and demo requests.
Demonstrated the effectiveness of data-driven marketing, solidifying WSC Sports’ role as a leader in AI-driven sports content.
Noetic is a full-stack marketing agency that swears by a data-driven creative approach. Why? Because that’s where our clients find the most value, every time. Our specialties include eCommerce, System Automations, Lead Generation, and Creative Services.
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