Tipa - Case Studies - Noetic Creative: Performance Marketing - B2B/B2C, Tech & eCommerce; Paid Acquisition, Inbound, Email Marketing, Affiliate, Automations

01. OUR CHALLENGE

Acquiring new, high-quality leads from high LTV industries.

01. OUR CHALLENGE

Acquiring new, high-quality leads from high LTV industries.

Images: Courtesy of Tipa

02. PROJECT SCOPE

The eco-product space is vast and the correct usage of eco-product terms can be confusing. We worked with TIPA to create campaigns that directed applicable leads to their sales teams, despite differences in how businesses searched for their compostable packaging needs.

We Gotcha Covered!

TIPA is an innovator in compostable packaging that mimics the same performance standards as conventional plastic for industries such as food and fashion. They work with companies like Fresh Harvest, L’Estrange, Atlapac, and more.

Growing Brand Recognition, Naturally

It quickly became clear that eco-industry terms were often confusing, or used interchangeably, making online marketing success difficult to achieve.

A Sustainable Approach to Lead Generation

Leads would often search for recyclable,  eco-friendly, or sustainable packaging as opposed to compostable.

A 360-Degree Strategy That's the Whole Package

Our acquisition, copy, and design teams worked together to craft search ad campaigns and corresponding landing pages that both educated visitors and brought in new fully-qualified leads, which turned into long-term accounts.

03. METHOD

A sneak peek at our process

Analyzed eco-packaging search terms used by both end-users and businesses.

Strategized, designed, and analyzed high-converting paid search campaigns to generate fully qualified leads.

Leveraged insights from a competitive analysis.

Performed a detailed analysis of existing marketing channels.

Designed, customized, and personalized landing pages around the most-used industry search terms.

04. OUTCOME

Let’s talk numbers

1%

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“After taking an impressive deep dive into our industry, the team at Noetic designed custom campaigns and landing pages that spoke directly to our ideal customer, increasing leads while reducing our ad spend."

Acquiring new, high-quality leads from high LTV industries.

Acquiring new, high-quality leads from high LTV industries.

02. PROJECT SCOPE

The eco-product space is vast and the correct usage of eco-product terms can be confusing. We worked with TIPA to create campaigns that directed applicable leads to their sales teams, despite differences in how businesses searched for their compostable packaging needs.

We Gotcha Covered!

Growing Brand Recognition, Naturally

A Sustainable Approach to Lead Generation

A 360-Degree Strategy That's the Whole Package

03. METHOD

A sneak peek at our process

Analyzed eco-packaging search terms used by both end-users and businesses.

Strategized, designed, and analyzed high-converting paid search campaigns to generate fully qualified leads.

Leveraged insights from a competitive analysis.

Performed a detailed analysis of existing marketing channels.

Designed, customized, and personalized landing pages around the most-used industry search terms.

04. OUTCOME

Let’s talk numbers

increase in ad spent effectivity

increase in lead to MQL conversion rates

decrease in ad spend

increase in future pipeline

Other Case Studies