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Sapiens

Explore how a global insurance software leader enhanced webinar production, increased engagement, and generated qualified leads through advanced webinar production, content creation, and strategic marketing initiatives

SERVICES

Webinar Operations

Industry

Insurance Software Solutions

CLIENT WEBSITE

sapiens.com

Sapiens

Explore how a global insurance software leader enhanced webinar production, increased engagement, and generated qualified leads through advanced webinar production, content creation, and strategic marketing initiatives.

SERVICES

Webinar Operations

Industry

Insurance Software Solutions

CLIENT WEBSITE

www.sapiens.com
Of registrants attended the live events
26 %
of attendees participated in interactive features
16 %
of webinar attendees converted into leads
28 %
of on-demand viewers converted into leads
17 %

Brief

Sapiens is a publicly traded global leader in the InsureTech space, offering digital software solutions to the insurance industry. With a mission to lead the digital transformation in insurance, Sapiens sought an innovative way to engage prospects, customers, and industry leaders through a series of webinars to showcase their expertise and solutions.

Strategy

01

Webinar Production & Enhanced UX

We set up a robust technical foundation to ensure a professional and branded webinar experience, from pre-show content to post-show edits.

02

Content Creation & Engagement Tools

We collaborated with Sapiens to develop highly engaging presentations, incorporating interactive features like polls, surveys, and live Q&A to keep the audience engaged.

03

Pre- and Post-Webinar Marketing Strategies

We designed and implemented a comprehensive email strategy to maximize attendance, and a targeted follow-up plan to convert attendees into leads.

01

Challenge

Before engaging with Noetic Creative, Sapiens faced several challenges in managing and executing their webinars, including

Marketing & Audience Segmentation

Sapiens experienced difficulties generating sufficient registrations for their webinars. Additionally, there was a need for better segmentation of audiences based on their level of engagement and interest, allowing for more personalized messaging and follow-up strategies.

Need for Engagement:

They needed to keep audiences engaged during live events while also ensuring effective follow-up.

Data Analytics & Dashboards:

Sapiens lacked robust data analytics to measure the success of their webinars and track key performance indicators (KPIs) such as registration rates, engagement metrics, and post-webinar conversions. Real-time dashboards were needed to gain insights into audience behavior and campaign performance.

On-Demand Value

Post-webinar engagement and repurposing of content for long-term lead generation were critical for continued success
"Noetic helped us transform webinars into a consistent lead-generation engine — without adding extra workload to our team."
Jonathan Levanon
Jonathan LevanonVice President, Growth

02

Solution

Noetic Creative’s Webinar Ops service provided Sapiens with a comprehensive solution covering every aspect of webinar operations. As part of the strategy, we delivered

End-to-End Webinar Management:

  • Platform Setup & Management: We managed the GoToWebinar platform, ensuring a seamless experience for both presenters and attendees.
  • Pre-Event Preparation: Our team handled speaker coordination, scheduling, and test runs to ensure everything was ready for the live session.
  • Creative & Content Support: We developed engaging visuals and interactive content (polls, surveys, live Q&A) to enhance audience participation and keep viewers engaged.

03

Promotion & Lead Generation

Email Campaigns: Automated and personalized email flows were created for invitations, reminders, and follow-ups, including tailored messaging to increase registration and attendance.
Paid Media & Organic Social: Leveraged targeted ads and organic social strategies to promote webinars, driving registrations through strategic channels.
Landing Pages: Fully branded landing pages optimized for conversion, featuring clear CTAs to maximize registrations.

Audience Segmentation & Personalized Messaging

We segmented the audience based on their level of engagement (registrants, attendees, partial attendees, etc.) and delivered tailored messages for each group to increase engagement and drive conversions.

Post-Webinar Engagement:

On-Demand Access: We repurposed the webinar content into an on-demand format, updating landing pages and promotional materials for continued lead generation.

Follow-Up Campaigns: Created email flows based on attendee behavior (watched all, partial attendance, no show), ensuring personalized follow-up with each segment.

Content Repurposing: Produced post-webinar clips (15-30 seconds) and branded webinar recordings to be shared across Sapiens’ digital platforms.

Data Analytics & Dashboards

We provided real-time dashboards and detailed reports that tracked key metrics such as registration rates, attendance rates, engagement levels (e.g., poll participation, Q&A involvement), and conversion rates post-webinar. This allowed Sapiens to monitor performance and make data-driven decisions for future events.

Outcome

30% increase in webinar attendance rates

Webinar attendance rates increased by 30% through effective pre-event promotion and reminders.

25% increase in qualified leads generated

25% increase in qualified leads generated from the webinar series, fueled by a combination of paid ads, email campaigns, and social promotion.

Increased interaction during webinars

Increased interaction during webinars, with higher participation in live polls, Q&A sessions, and surveys.

Seamless On-Demand Transition

The on-demand strategy kept the webinars relevant beyond the live sessions, leading to continuous lead capture and engagement.

Project Summary

Noetic Creative’s Webinar Ops service enabled Sapiens to establish itself as a thought leader in the InsureTech space while efficiently managing the technical and promotional complexities of hosting webinars. The seamless execution and post-webinar strategies resulted in a significant increase in lead generation and audience engagement.
Looking to host engaging webinars that drive results? Contact Noetic Creative today to see how we can elevate your webinar strategy.

Martech Stack Used

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