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Payton Planar Magnetics

Explore how a global leader in power electronics generated high-quality engineering leads and streamlined outreach through LinkedIn automation and seamless CRM integration—enabling their sales team to focus on what matters most: technical conversations that convert.

SERVICES

LinkedIn Automation Outreach

Industry

Power Electronics

CLIENT WEBSITE

paytongroup.com

Payton Planar Magnetics

Explore how a global leader in power electronics generated high-quality engineering leads and streamlined outreach through LinkedIn automation and seamless CRM integration—enabling their sales team to focus on what matters most: technical conversations that convert.

SERVICES

LinkedIn Automation Outreach

Industry

Power Electronics

CLIENT WEBSITE

paytongroup.com
1740
Prospects targeted
10 %
Connection rate
9 %
Reply rate
12 %
Qualified leads

Brief

Payton Group, a global supplier of planar magnetics to Fortune 500 companies and government entities, needed a scalable way to reach a niche audience of power supply engineers. With limited internal bandwidth for outbound prospecting, they sought a solution that would generate qualified leads consistently while integrating seamlessly with their existing sales workflows.

Strategy

01

Targeted LinkedIn Outreach at Scale

We launched an automated LinkedIn campaign using three Payton sales profiles, designed to engage power supply engineers with personalized, relevant messaging.

02

CRM Integration for Lead Visibility

We integrated the outreach platform with Payton’s CRM, creating a custom view that enabled seamless lead tracking, follow-up, and status updates across the sales funnel.

03

Message Optimization and Follow-Up Sequencing

We optimized the sales pipeline for better lead management and integrated HubSpot with existing tools for a unified workflow.

01

Targeted LinkedIn Outreach at Scale

To connect with a highly specific audience of power supply engineers, we deployed a LinkedIn automation campaign using three Payton sales team profiles. Each profile sent up to 30 targeted messages per day, following a carefully structured three-step sequence. The messaging was designed to feel human, relevant, and concise—introducing Payton’s custom magnetics solutions in a non-intrusive way.

Audience Identification

Focused on power supply engineers across North America actively working with planar magnetics.

Lead Routing

Once a lead replied, the conversation was immediately handed off to the internal sales team for technical follow-up and qualification.
Partnering with Noetic transformed our approach to lead generation outreach. It enabled us to consistently engage with our niche audience, and the seamless integration with our CRM provided real-time visibility into lead statuses, allowing our sales team to focus on meaningful technical conversations. The results were impressive and Noetic’s expertise has been invaluable to our growth.
Doron Yativ
Doron YativCEO

02

CRM Integration for Lead Visibility

To ensure leads didn’t get lost in the shuffle, we fully integrated the campaign with Payton’s CRM. A custom dashboard provided real-time visibility into lead statuses, responses, and follow-up actions—enabling the sales team to seamlessly pick up conversations once a reply came in. This integration eliminated manual tracking and kept the team aligned on next steps.

Custom CRM View

Enabled Payton to monitor conversations, update lead statuses, and track progress through the sales funnel with clarity.

Improved Internal Coordination

Sales team could stay focused on high-value technical discussions while the outreach engine worked in the background.

03

Message Optimization and Follow-Up Sequencing

Performance hinged on smart messaging. We developed a personalized, three-part outreach sequence with clear value propositions and straightforward calls to action. Timely follow-ups ensured no opportunity was missed, and message tone was continually refined based on response patterns.

Key Performance Drivers

Success was driven by a clear CTA, a relevant value prop, and a friendly tone—no hard sells.

Above-Benchmark Results

Achieved a 20% connection rate and 19% reply rate, resulting in 22 qualified leads in just 30 days.

Project Summary

Scalable Outreach System By automating LinkedIn outreach through three sales profiles, we enabled Payton Group to consistently engage with a niche engineering audience—without overloading their internal team or compromising personalization.
Improved Lead Visibility and Coordination: CRM integration provided real-time transparency into lead activity, allowing the sales team to efficiently manage follow-ups, track progress, and prioritize qualified conversations.
Stronger Pipeline Performance: With clear messaging, timely follow-ups, and targeted engagement, the campaign delivered 22 qualified leads in just 30 days—supporting Payton’s growth goals through smarter, more efficient prospecting.

Martech Stack Used

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