Noémie is a premium ecommerce jewelry brand known for its distinctive designs and custom craftsmanship. The brand competes in a crowded DTC landscape where creative quality and brand perception are just as critical as performance metrics.
Selling directly to consumers, Noémie’s growth depends on striking the right balance between aspirational branding and disciplined, profitable acquisition.
Paid Social, Paid Search, UGC
DTC Luxury & Modern Aesthetics
Noémie is a premium ecommerce jewelry brand known for its distinctive designs and custom craftsmanship. Positioned at the intersection of luxury, modern aesthetics, and emotional purchase moments, the brand competes in a crowded DTC landscape where creative quality and brand perception are just as critical as performance metrics.
Selling directly to consumers, Noémie’s growth depends on striking the right balance between aspirational branding and disciplined, profitable acquisition.
UGC, Paid social, Paid Search
DTC Luxury & Modern Aesthetics
Success wasn’t defined by traffic or vanity metrics. The goal was clear:
Before engaging with Noetic Creative, Sapiens faced several challenges in managing and executing their webinars, including
Creative production couldn’t keep pace with testing needs — either too slow, too safe, or not converting
Tracking and attribution issues made it hard to trust the numbers, especially post-iOS
Paid media performance was stuck below the profitability threshold, averaging ~2.5x ROAS
Demand generation was inefficient, limiting confidence in scaling spend
Our approach centered on three tightly integrated pillars, with AI embedded across the entire system:
We shifted away from purely promotional tactics and toward storytelling that built desire, intent, and long-term brand demand. AI-assisted research and ideation helped us surface customer pain points, gifting motivations, and emotional hooks faster — allowing creative to focus on why someone buys, not just what they buy.
Instead of treating creative as one-off production, we built an AI-enabled creative engine. AI accelerated concept ideation, hook generation, UGC scripting, and variant creation, enabling us to test more angles, formats, and narratives simultaneously — without sacrificing Noémie’s premium brand feel.
With clean tracking and centralized reporting, insights from performance data were fed directly back into AI-assisted creative iteration. This closed-loop system allowed us to move from insight to live testing faster than traditional workflows.
Over a 6-month engagement:
ACCOUNT STRATEGIST
Paid Media (Meta & Google)
Paid Media (Meta & Google)
Creative & Design
Creative & Design
Creative & Design
Creative & Design
