Lumenis

Explore how a global leader in medical technology elevated its online presence and industry visibility through organic social media content, strategic community management, and real-time content capture at key tradeshows.

SERVICES

Organic Social, Paid Social, Content Strategy

Industry

Health, Beauty Tech and Medical Devices

CLIENT WEBSITE

lumenis.com

Lumenis

SERVICES

Organic Social, Paid Social, Content Strategy

Industry

Health Tech, Beauty Tech and Medical Devices

CLIENT WEBSITE

lumenis.com

45 %

Reduction in cost of production

1.1 x

Increase in social impressions

36 %

Increase in social engagement

30 +

Video assets per conference, on average

Brief

Say hello to Lumenis, the innovators behind cutting-edge, minimally invasive aesthetic and vision solutions. Lumenis does it all when it comes to beauty technology—so they needed an agency that could do it all too—creative, content, media, reporting, and community management, across dozens of accounts and platforms.

Agencies had tried, but always came up short, be it strong on agency operations, weak on creative or performance, or vice versa. What Lumenis needed was a sharp, US-based team that could handle it all: content creation, media buying, reporting, social monitoring, community management, collaborations, and full-scale social media management.

At a Glance

For those who jump to the last page of a book first, here’s a snapshot of what we achieved

Leveraging organic social to fuel brand, pipeline, and customer growth.

Better-performing UGC that actually converts

A more effective bidding strategy and smarter media optimization

Lower CPMs, higher engagement, and a steady stream of qualified leads

Noetic brings standout creative execution and a deep bench of performance marketing talent.

01 The Call We Couldn’t Ignore

Lumenis does it all when it comes to beauty technology—so they needed an agency that could do it all too—creative, content, media, reporting, and community management, across dozens of accounts and platforms.

Agencies had tried, but always came up short, be it strong on agency operations, weak on creative or performance, or vice versa. What Lumenis needed was a sharp, US-based team that could handle it all: content creation, media buying, reporting, social monitoring, community management, collaborations, and full-scale social media management.

Cracking the Code

Lumenis needed to stand out on social, but traditional, clinical content wasn’t going to cut it. So we reimagined what B2B could look like. We spotlighted doctors not just as experts, but as storytellers, connecting their voices to real-life moments, seasonal trends, and human-centered narratives.

The result? Content that looked B2C but worked harder (and smarter) for a B2B brand.

The Aha! Moment

Sometimes the most powerful voices are the experts themselves—like doctors whose knowledge and stories resonate and inspire action.

With a strong brief and a little on-set support, even the most camera-shy physicians became natural storytellers. One of those videos, tied to a timely trend, went viral, proving that with the right setup, subject-matter expertise can turn into social impact.

When we measured Noetic against other agencies, they came ahead across almost any metric, while keeping the cost lower than most competitors.

02 Turning Events into Always-On Assets

Attending industry events is one thing—turning them into high-performing digital content is another. For Lumenis, Noetic seized the opportunity to do both.

At two major medical conferences, our content team was on the ground, blending into the action to capture the essence of Lumenis’ innovation. Through expert interviews, product demonstrations, and immersive footage, we brought their conference presence to life for a much larger digital audience.

Turning Moments into Meaningful Content

In just a few days, we delivered:

35 interviews with leading medical professionals—bringing credibility and real-world perspective

90+ photos and raw footage

60+ social-ready video clips across formats (vertical, square, landscape)

Real-time content, including behind-the-scenes moments and product highlights

This content didn’t just support social—it fueled it for weeks to come.

Noetic’s Edge: Content with Purpose

We didn’t just show up and press record. We came prepared with a plan.

Strategic Research: We identified KOLs, mapped out trending industry themes, and crafted pre-planned shot lists
Doctor Outreach: We prepped physicians with insightful prompts to elicit natural, story-driven commentary
B2B Meets B2C: Balanced authoritative thought leadership with human-first, patient-friendly visuals
Smart Repurposing: One event = weeks of content, repackaged for organic, paid, and web use

And best of all? The entire content bank was delivered in under 10 days, keeping Lumenis timely, top-of-mind, and on-brand.

03 A Look Under the Hood

Big results start with smart systems. We built one to wrangle the moving parts, streamlining Lumenis’ content, media, and community efforts across dozens of accounts and platforms. It became the foundation for a scalable, repeatable strategy.

Here’s how we laid the groundwork:

Event-Driven Content Creation

Used conferences as high-yield content opportunities, turning real-world moments into digital gold.

In Action: Captured behind-the-scenes, doctor-led footage at events and repurposed it into weeks of social content.

Content Calendar

Created a master calendar to align messaging across five platforms and multiple brands.

In Action: From trade shows to trending topics, every piece of content had a purpose and a place.

Community Management

Built workflows for real-time monitoring, moderation, and engagement. Think: turning DMs and comments into action-driving conversations.

In Action: Responses within hours, not days. Happy followers. Fewer escalations. Entertained bystanders.

Influencer & KOL Outreach

Set up a repeatable system to identify, vet, and brief partners across regions and specialties.

In Action: Partnered with credible voices who elevated Lumenis’ brand, without sounding like ads. (Yes, it’s possible)

Media Planning & Budget Management

Launched always-on campaigns with smarter spend and tighter targeting.

In Action: Reallocated budget to high-performing audiences, reducing CPMs while increasing reach.

Content Calendar

Created a master calendar to align messaging across five platforms and multiple brands.

In Action: From trade shows to trending topics, every piece of content had a purpose and a place.

Community Management

Built workflows for real-time monitoring, moderation, and engagement. Think: turning DMs and comments into action-driving conversations.

In Action: Responses within hours, not days. Happy followers. Fewer escalations. Entertained bystanders.

Influencer & KOL Outreach

Set up a repeatable system to identify, vet, and brief partners across regions and specialties.

In Action: Partnered with credible voices who elevated Lumenis’ brand, without sounding like ads. (Yes, it’s possible)

Media Planning & Budget Management

Launched always-on campaigns with smarter spend and tighter targeting.

In Action: Reallocated budget to high-performing audiences, reducing CPMs while increasing reach.

Paid Social: Precision Meets Performance

While organic content thrived, we wanted to amplify Lumenis’ presence even further. Instead of simply running ads, we took a highly strategic, platform-specific approach— By leaning into authentic, native-feeling content and aligning creative with audience behavior, we turned paid social into a true engagement engine.

To drive action, we optimized performance-driven campaigns by:

Retargeting B2B landing page visitors to drive event registrations.
Using lookalike audiences of past event attendees for higher conversion rates.
Tapping into Lumenis’ event history to build hyper-relevant audience segments.

By balancing storytelling with data-backed strategy, we ensured that every ad wasn’t just seen—but acted on.

One for the Books

What started as a scattered digital presence is now a well-oiled content machine.

Today, Lumenis’ organic social channels aren’t just active, they’re predictable, scalable, and trusted. They generate qualified leads, spark real engagement, and create meaningful moments with both current and potential customers.

From discovery to decision, the brand experience feels seamless. Social is no longer a nice-to-have. It’s a key part of the growth engine.

The Squad

This was all made possible thanks to the following group of highly talented individuals

Nicole Luna

ACCOUNT DIRECTOR

Paula Carriel

ACCOUNT MANAGER

Micaela Moncayo

ORGANIC SOCIAL MANAGER

Hunter McDonald

MEDIA BUYER

Charles Proano

MEDIA BUYER

Juliana Gabela

DATA ANALYST

Alex Heilbronn

COPYWRITER

Maria Vallejo

ART + DESIGN

Val Parra

SOCIAL MEDIA MANAGEMENT

The Gear

Other Case Studies

The intersection of
logic and intuition

Noetic is a full-stack marketing agency that swears by a data-driven creative approach. Why? Because that’s where our clients find the most value, every time. Our specialties include eCommerce, System Automations, Lead Generation, and Creative Services.

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

Lumenis

SERVICES

Industry

CLIENT WEBSITE

Lumenis

SERVICES

Industry

CLIENT WEBSITE

Brief

At a Glance

Leveraging organic social to fuel brand, pipeline, and customer growth.

Better-performing UGC that actually converts

A more effective bidding strategy and smarter media optimization

Lower CPMs, higher engagement, and a steady stream of qualified leads

01

The Call We Couldn’t Ignore

Cracking the Code

The Aha! Moment

02

Turning Events into Always-On Assets

Turning Moments into Meaningful Content

Noetic’s Edge: Content with Purpose

03

A Look Under the Hood

One for the Books

The Squad

Nicole Luna

Paula Carriel

Micaela Moncayo

Hunter McDonald

Charles Proano

Juliana Gabela

Alex Heilbronn

Maria Vallejo

Val Parra

The Gear

Other Case Studies

The intersection of logic and intuition

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

The intersection of
logic and intuition