The goal was clear: use email marketing to deliver the right message to the right audience. To that extent, we were required to create hundreds of highly segmented audiences to ensure an incredibly high open/engagement rates, as well as conversions.
Email? What email?
Email marketing as a revenue channel has not been on DollarDays’ radar for years. When they reached out they were still uncertain whether this channel can produce worthy results.
Floodgates are open.
After careful segmentation and optimization of hundreds of segments on DollarDays’ Klaviyo account, we were able to dramatically increase open rates, click rates, and overall revenue coming from email as a channel.
03. METHOD
A sneak peek at our process
Identify the problem
Work with the client on potential solutions
Evaluate strategic options available on the market
Activate according to previously-approved plan of action
“Noetic were able to revamp the email marketing part of our business which has been underperforming for years. I was able to introduce much higher revenue and returns to my board thanks to carefully thought out and executed email strategies.”
