Datumate

An example of how we use ABM, LinkedIn Ads and LinkedIn bot to get to the right personas and create engagement for the pre-sale stage.

SERVICES

Account-based Marketing
LinkedIn Ads
LinkedIn Bot

MARKET

North America

Industries

B2B Construction & Civil Engineering

CLIENT WEBSITE

www.datumate.com

Datumate

An example of how we use ABM, LinkedIn Ads and LinkedIn bot to get to the right personas and create engagement for the pre-sale stage.

SERVICES

Account-based Marketing
LinkedIn Ads
LinkedIn Bot

Market

North America

Industries

B2B Construction & Civil Engineering

CLIENT WEBSITE

https://www.datumate.com

11 %

Decrease in Acquisition Cost

31 %

Increase in Converted Leads

25 %

Increase in Conversion Rate

20 %

Increase in Leads from New Creative Assets

Brief

Datumate initially found success with paid media, but hit roadblocks when trying to scale lead generation efforts.

Enter Noetic. Together, we engineered a breakthrough outreach initiative, blending the art of account-based marketing, the precision of LinkedIn ads, and the innovative system of bot interactions. Our strategy honed in on three core elements: fine-tuning audience targeting, crafting bespoke ad content, and orchestrating dynamic engagement tactics. The result? Datumate’s digital outreach reached new heights, delivering unparalleled returns on their advertising investment.

As a result, our efforts enabled Datumate to achieve more efficient and impactful digital outreach, maximizing the return on their advertising investment like never before.

Strategy

01 Account Based Marketing

Datumate asked our help in strategizing and activating an effective ABM outreach campaign for their target ICPs

02 Linkedin Ads

LinkedIn ads will be used to target the client’s ICPs with engaging content and invitations to webinars, download gated content, and other engagemenet-inducing actions.

03 LinkedIn Bot

The bot will be fed a surgically targeted list of potential contacts in Datumate’s list of key accounts, to enrich the sales team’s contacts and engagement

01 Account Based Marketing

Datumate presented us with a list of 130 targeted key accounts. For each of the accounts, Noetic was responsible for creating a “buying committee” which included the following personas:

Champion: usually a lower-level position at the company who’ll actually use the product

Finance: a person from the Finance team who’ll be presented with budgets and target outcomes

Operations: a person from the Operations team who’ll make sure Datumate’s software can actually help with operational cost and resources.

Challenge

Before working with us, Datumate’s sales team had challenges reaching the right contact at the ICP’s side and getting them to engage with them.

Our first priority was to compile a list of potential contacts at each of the key accounts presented to us, and form a strong “Buying Committee” in a way that would increase engagement and response rates.

Method

Identify pain points and come up with tailored and personalized messaging for each persona.

Once we had the list of contacts for our buying committee for each of the target accounts, we started identifying each persona’s pain points and potential objections. Then, we compiled a list of tailored and personalized messages for each persona that basically increased proof, trust and brand awareness, while driving them to action.

Outcome

All in all, Datumate’s sales team was now able to start going after the right contacts, armed with specific messages for each persona.

This resulted in incredibly high response rates which led to organic, long term relationships which then translated into sales.

Buying Committee completion rate: 78%

Contact to MQL CVR Increased 350%

Booked meetings CVR increased from 4% to 51%.

To cap it all off, our creative and surgical approach to overcoming the outreach issue led to an incredibly stronger pipeline and much more streamlined process

02 LinkedIn Ads

With our expertise, Datumate was able to elevate its brand’s presence and drive targeted engagement within this niche market on the world’s largest professional network. Our dedicated team crafts customized ad campaigns designed to resonate with key decision-makers and influencers in the construction and civil engineering sectors. Some of the audiences we targeted were:

Construction

Engineering

Challenge

The main challenge was to get our target personas to engage with the campaign assets, while not blowing the budget, given the fact that the target audience consisted of a relatively small pool of ICPs.

To make matters worse, we couldn’t test our creatives and had to evaluate how each messaging would land on each persona.

Method

For the campaign structure, we outlined classic awareness/prospecting/conversion funnels with dynamic budgeting and value-based bidding strategies to get the most out of each campaign, based on its goal. For audience targeting, we used a mix of prospecting, targeted and custom audiences to complement our bottom line goals.

Next, we structured the corresponding HubSpot workflows to record these interactions and create a lead scoring mechanism to help the sales team prioritize who they go after, and when. This also allowed for better visibility on the Account level.

Outcome

We now had a higher-quality, better-targeted audience.

We also had a much more effective lead qualification process that was producing the kind of engagement Datumate was shooting for.

LinkedIn Ads CTR which was 33% higher than industry standards due to personalized messaging

38% reduction in MQL Acquisition Cost.

As time passes and the list of contacts increased, LinkedIn’s algorithm (and our team of media buyers) will be able to optimize its performance, reduce CAC and increase number of meaningful touchpoints with our personas.

03 LinkedIn Bot

Upon introduction to this innovative system, our client leverages its capabilities to target specific job titles within companies of interest, ensuring they wield decision-making authority.

We can then conduct rigorous A/B tests with personalized content, utilizing data insights to refine messaging and formats for a robust campaign.

Challenge

Navigating through a myriad of job titles within targeted companies to identify decision-makers can be daunting, leading to potential inefficiencies in outreach efforts.

In the case of Datumate, we needed to pinpoint key profiles within their specific ICP in the construction and civil egineering industries and craft personalized messages for them

Method

Utilizing LinkedIn Sales Navigator to sift through company hierarchies and pinpoint individuals with decision-making authority, we were able to streamline the targeting process and enhance campaign target effectiveness.

Once we have our audience define, we go ahead and connect the company’s sales team profiles with our LinkedIn Bot. In turn, the bot automates personalized messaging within these targeted audiences, ensuring consistent communication and engagement.

Through our systematic approach, we implement efficient data collection methods and automation tools, allowing for rapid A/B testing iterations in the copy, thus ensuring timely and cost-effective campaign optimization.

Outcome

Our client achieved unparalleled success in their digital outreach efforts, surpassing previous performance metrics and maximizing their return on investment.

Record weekly reach out for Datumate, around 200 potential leads contacted per profile

Project Summary

Datumate’s outreach campaigns were restructured and optimized to increase lead generation and efficiency.

With the use of LinkedIn ads, Datumate was able to use customized ads to target it’s niche market on the world’s largest networking platform.

Integrating LinkedIn bot into the mix represented an exponential growth in leads contacted per week and solidify meaningful long-term realtionships.

MarTech Stack Used

Case studies

The intersection of
logic and intuition

Noetic is a full-stack marketing agency that swears by a data-driven creative approach. Why? Because that’s where our clients find the most value, every time. Our specialties include eCommerce, System Automations, Lead Generation, and Creative Services.

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

Datumate

SERVICES

MARKET

Industries

CLIENT WEBSITE

Datumate

SERVICES

Market

Industries

CLIENT WEBSITE

Brief

Strategy

01

Account Based Marketing

02

Linkedin Ads

03

LinkedIn Bot

01

Account Based Marketing

Challenge

Method

Outcome

To cap it all off, our creative and surgical approach to overcoming the outreach issue led to an incredibly stronger pipeline and much more streamlined process

02

LinkedIn Ads

Challenge

Method

Outcome

As time passes and the list of contacts increased, LinkedIn’s algorithm (and our team of media buyers) will be able to optimize its performance, reduce CAC and increase number of meaningful touchpoints with our personas.

03

LinkedIn Bot

Challenge

Method

Outcome

Project Summary

MarTech Stack Used

Case studies

The intersection of logic and intuition

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

The intersection of
logic and intuition