AudioCodes is a global leader in advanced voice and communications solutions for enterprise and service provider environments. Their target buyers span IT directors, infrastructure leaders, and CIOs across mid-market and enterprise organizations.
Advanced Voice and Communications Solutions
IT / Infrastructure
AudioCodes is a global leader in advanced voice and communications solutions for enterprise and service provider environments. Their target buyers span IT directors, infrastructure leaders, and CIOs across mid-market and enterprise organizations.
Advanced Voice and Communications Solutions
IT / Infrastructure
AudioCodes wanted to increase visibility among enterprise IT audiences while generating a consistent flow of highly qualified leads.
To achieve this, they needed a strategy that:
This called for a coordinated, ABM-driven approach.
Our strategy focused on reaching, influencing, and converting specific account groups using targeted content, competitive insights, and multi-channel activation.
We defined ABM audience segments based on:
The approach prioritized accounts with the strongest alignment to AudioCodes’ enterprise product suite.
While monitoring the market, we identified that Avaya had dropped support for an entire segment of small to large business verticals, leaving thousands of companies searching for new voice solutions.
This insight created a significant ABM opportunity.
We moved quickly by:
Building audiences made up of organizations reliant on Avaya systems
This became one of the most effective strategic angles of the initiative.
We executed persona-based and account-list campaigns that delivered:
Search campaigns captured high-intent demand related to:
Audience signals and landing page behavior informed ongoing refinement.
We developed and optimized several landing experiences, including:
Each page aligned tightly with the value propositions and pain points of its corresponding ABM segment.
We supported the acquisition campaigns with ABM-focused nurture flows such as:
Across the program, we captured highly relevant and ICP-aligned accounts. Some standout organizations included:
These leads reflected the accuracy of the ABM segmentation and the effectiveness of the multi-channel approach.
Strengthened AudioCodes’ visibility among enterprise IT leaders across LinkedIn and Google.
Delivered over 25 qualified enterprise leads, including major brands and universities.
Captured competitive demand following Avaya’s product discontinuation, positioning AudioCodes as a preferred alternative.
Created a scalable, data-driven demand generation framework for continuous growth and optimization.
This case demonstrates how an ABM-first strategy, supported by competitive intelligence, targeted messaging, and multi-channel execution can drive meaningful impact for enterprise technology companies. By aligning segmentation, content, and activation around real market opportunities, AudioCodes achieved stronger brand visibility and a healthier, more qualified enterprise pipeline.
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