After taking a deep dive into the differences between the pet insurance industry in Israel vs. the US, and recognizing the differences and opportunities, we worked with Animalia (known as “Hayuta” in Israel) to create ad campaigns, landing pages and sales funnels to successfully attract US pet owners.
Cat's Out of the Bag, Animalia is Stateside!
After successfully dominating Israel’s pet insurance market with 65%+ market share, Animalia decided to enter the US market and recognized the need to adapt its strategies and acquisition models. To help them penetrate this saturated US market, they enlisted the help of our US-based agency.
Barking Up the Right Tree
Our acquisition, copy, and design teams worked together to craft engaging and high-converting videos, content, landing pages, sales funnels, and emails, as well as paid search and social ads to entice new customers in the US.
A sneak peek at our process
Adapted a proven marketing strategy used in Israeli to the US market
Used inbound strategies to generate qualified leads
Created zero-touch acquisition funnels
Used marketing automations and email campaigns to qualify leads and increase engagement
Leveraged insights from a competitive analysis, taking advantage of gaps & opportunities in this highly-competitive B2C market
Let’s talk numbers
Reduction in Customer Acquisition Cost (CAC)
Increase Lead > MQL > Customer Conversion Rate (CVR)
“Noetic helped us break into a saturated US market. Every team member we interacted with was professional and knowledgeable in their specific niche. Using automations, they have reduced our acquisition cost, while increasing the quality of our leads.”
Yoni KiehlFounder @Animalia
The intersection of logic and intuition
Noetic is a full-stack marketing agency that swears by a data-driven creative approach. Why? Because that’s where our clients find the most value, every time. Our specialties include eCommerce, System Automations, Lead Generation, and Creative Services.