Animalia - Case Studies - Noetic Creative: Performance Marketing - B2B/B2C, Tech & eCommerce; Paid Acquisition, Inbound, Email Marketing, Affiliate, Automations

01. OUR CHALLENGE

Adapt Animalia’s proven marketing model for use in the highly-competitive north american market.

01. OUR CHALLENGE

Adapt Animalia’s Proven Marketing Model for Use in the Highly-Competitive North American market.

02. PROJECT SCOPE

After taking a deep dive into the differences between the pet insurance industry in Israel vs. the US, and recognizing the differences and opportunities, we worked with Animalia (known as “Hayuta” in Israel) to create ad campaigns, landing pages and sales funnels to successfully attract US pet owners.

Cat's Out of the Bag, Animalia is Stateside!

After successfully dominating Israel’s pet insurance market with 65%+ market share, Animalia decided to enter the US market and recognized the need to adapt its strategies and acquisition models. To help them penetrate this saturated US market, they enlisted the help of our US-based agency.

Barking Up the Right Tree

Our acquisition, copy, and design teams worked together to craft engaging and high-converting videos, content, landing pages, sales funnels, and emails, as well as paid search and social ads to entice new customers in the US.

03. METHOD

A sneak peek at our process

Adapted a proven marketing strategy used in Israeli to the US market

Used inbound strategies to generate qualified leads

Created zero-touch acquisition funnels

Used marketing automations and email campaigns to qualify leads and increase engagement

Leveraged insights from a competitive analysis, taking advantage of gaps & opportunities in this highly-competitive B2C market

04. OUTCOME

Let’s talk numbers

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“Noetic helped us break into a saturated US market. Every team member we interacted with was professional and knowledgeable in their specific niche. Using automations, they have reduced our acquisition cost, while increasing the quality of our leads.”

02. PROJECT SCOPE

Cat's Out of the Bag, Animalia is Stateside!

Barking Up the Right Tree

03. METHOD

A sneak peek at our process

Adapted a proven marketing strategy used in Israeli to the US market

Used inbound strategies to generate qualified leads

Created zero-touch acquisition funnels

Used marketing automations and email campaigns to qualify leads and increase engagement

Leveraged insights from a competitive analysis, taking advantage of gaps & opportunities in this highly-competitive B2C market

04. OUTCOME

Let’s talk numbers

Case studies

The intersection of
logic and intuition

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

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02. PROJECT SCOPE

Cat's Out of the Bag, Animalia is Stateside!

Barking Up the Right Tree

03. METHOD

A sneak peek at our process

Adapted a proven marketing strategy used in Israeli to the US market

Used inbound strategies to generate qualified leads

Created zero-touch acquisition funnels

Used marketing automations and email campaigns to qualify leads and increase engagement

Leveraged insights from a competitive analysis, taking advantage of gaps & opportunities in this highly-competitive B2C market

04. OUTCOME

Let’s talk numbers

Case studies

The intersection of logic and intuition

We believe that top talent is everywhere. So we literally go the distance to find the best of the best. Whether from Tel Aviv, New York, Quito, Miami, or Madrid, we represent the dream team.

The intersection of
logic and intuition