Interlight is one of the nation’s largest online retailers of specialty bulbs and batteries. In a competitive industry, it’s critical to not only obtain but retain customers. With sales hitting a plateau, it was time to act.
Our paid acquisition team audited Interlight’s existing marketing to find performance optimization opportunities in an effort to increase ad spending and ROAS. We worked with Interlight to implement a secondary revenue channel using structured, highly personalized email campaigns and flows to engage consumers and drive repeat purchases.