Expertise,
made social.
For a global leader in medical & aesthetic technology we turned clinical authority into scroll-stopping content — B2B that looks B2C and works harder on every platform.
Lumenis does it all in beauty technology — so they needed an agency that could do it all too. Creative, content, media, reporting and community, across dozens of accounts and platforms.
The innovators behind cutting-edge, minimally-invasive aesthetic and vision solutions needed one sharp, US-based team for content creation, media buying, reporting, social monitoring, community management, collaborations and full-scale social management.
Other agencies always came up short — strong on ops but weak on creative, or the reverse. Our answer: reimagine what B2B could look like, spotlighting doctors not just as experts but as storytellers.
The snapshot,
up front.
For anyone who reads the last page first — here is what organic-first social delivered.
Organic that fuels growth
Organic social put to work on brand, pipeline and customers — not vanity metrics.
UGC that converts
Human-first content that performs better because it actually drives action.
Smarter media
A sharper bidding strategy and continuous, hands-on media optimisation.
Lower CPMs
Lower cost per thousand, higher engagement, a steady stream of qualified leads.
Doctors as
storytellers.
Clinical content was never going to cut it. We connected expert voices to real-life moments, seasonal trends and human-centred narratives.
The Aha! Moment
Sometimes the most powerful voices are the experts themselves — doctors whose knowledge and stories resonate and inspire action.
What we did
- Reimagined B2B — physicians cast as credible, camera-ready storytellers.
- A little on-set support turned even camera-shy doctors into naturals.
- Tied content to live trends — one video went viral, proving expertise travels.
A few days on-site,
weeks of content.
At two major medical conferences our content team was on the ground, turning Lumenis' presence into high-performing digital content for a far larger audience.
Noetic's Edge
We didn't just show up and press record. We arrived with KOL research, trending themes, pre-planned shot lists and doctor prompts — then repurposed everything across organic, paid and web.
interviews with leading medical professionals.
photos and raw clips captured on the ground.
social-ready cutdowns across vertical, square and landscape.
from event to a full content bank, delivered.
Human-first,
on brand.
Doctor-led video, aesthetics and vision campaigns, event capture and social-ready cutdowns — the deliverables that fuelled weeks of organic and paid.
Big results start
with smart systems.
We built the machine that wrangles the moving parts — content, media and community across dozens of accounts and platforms.
Event-driven content
Conferences turned into high-yield content, repurposed into weeks of social.
Master content calendar
One calendar aligning messaging across five platforms and multiple brands.
Community management
Real-time monitoring and moderation — responses in hours, not days.
Influencer & KOL outreach
A repeatable system to identify, vet and brief credible partners by region and specialty.
Media planning & budget
Always-on campaigns with smarter spend, reallocated to high-performing audiences.
Organic-first social that cut production cost 45%, lifted impressions 1.1× and grew engagement 36% — with 30+ video assets per conference.
“When we measured Noetic against other agencies, they came ahead across almost any metric — while keeping the cost lower than most competitors.”
Liat Kalaora MaicasCorporate Marketing Director, Lumenis
The team behind the content.
The tools behind it.
An agency is only as good as
the sum of its case studies.
Every brand we work with, and the results we delivered — across tech, health, commerce and innovation.